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The end of an era




The BMW Group has made the ALPINA brand part of the company.

The BMW Group will secure the rights to the ALPINA brand – bringing even greater diversity to its own luxury-car range.


BMW AG and ALPINA Burkard Bovensiepen GmbH + Co. KG have reached an agreement to this effect that will secure the long-term future of the ALPINA brand as well as the Burkard Bovensiepen GmbH und Co. KG.


The conclusion of the transaction is still subject to various suspensive conditions – in particular, approval by the responsible antitrust authorities. The long-standing cooperation agreement, which was extended for another five years in late 2020, will expire on 31 Dec. 2025. Both parties have agreed not to disclose any financial details. No shares in the company will be acquired.


Over half a century, BMW and the small-series manufacturer from Buchloe, outside of Munich, have forged a close cooperation.

Continue reading here: https://www.motortrader.com/motor-trader-news/automotive-news/bmw-group-acquires-alpina-brand-14-03-2022


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